Blue Apron is a grocery delivery service company that offers fresh, chef-designed recipes to customers. The company's weekly subscription service delivers everything that the customers need to make fresh meals, including shopping for its customers at wholesale and delivering all the ingredients in specific proportions, along with printed recipe cards. It also offers its customers two flexible plans, a 2-Serving Plan; and a Family Plan. Blue Apron's recipes are accompanied by printed and digital content, including how-to-cook instructions and the stories of its suppliers and specialty ingredients. Blue Apron also sells wine, cooking tools, utensils, and pantry items.
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