Auto Trader Group Plc engages in the digital automotive business. It sells cars, bikes, vans, motor homes, caravans, and trucks. It also offers automotive insurance products. It operates through the Auto Trader and Autorama segments. The Auto Trader segment refers to the advertising of motor vehicles, and other related products and services. The Autorama segment relates to leasing of new vehicles, and other related products and services. The company was founded by Robert John Madejski in 1977 and is headquartered in Manchester, the United Kingdom.
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