Ballantyne Strong, Inc. is a holding company, which engages in several business activities, including cinema products and services, digital signage, advertising and insurance. It operates through the following segments: Strong Entertainment, Convergent and Strong Outdoor. The Strong Entertainment segment provides projection screens, technical support services and other related products and services to the cinema exhibition industry, theme parks and other entertainment-related markets. The Convergent segment delivers digital signage solutions and services primarily to retail, banking, healthcare and Digital-Out-Of-Home (DOOH) advertising network operators. The Strong Outdoor segment provides advertising and experiential marketing services. The company was founded by Robert Scott Ballantyne in 1932 and is headquartered in Charlotte, NE.
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