Rush Enterprises, Inc. engages in the business of retailing commercial vehicles. It operates under the Truck and All Other segments. The Truck segment includes an operating network of commercial vehicle dealerships that provide an integrated one-stop source for the commercial vehicle needs of its customers, including retail sales of new and used commercial vehicles, aftermarket parts, service, and collision center facilities, and financial services, including the financing of new and used commercial vehicle purchases, insurance products, and truck leasing and rentals. The All Other segment focuses on the retail tire company, an insurance agency, and a guest ranch operation. The company was founded by W. Marvin Rush in 1965 and is headquartered in New Braunfels, TX.
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